Jagram-Pro Timber Exhibition Stand | Branchentag Holz Cologne
Sculptural Timber Architecture | Product-as-Stand Concept
Project Scope & Client Background
Design concept development for Jagram-Pro SA, a Polish specialist in precision laminated timber bending for architectural and sculptural applications. The company sought cost-effective exhibition architecture for Branchentag Holz - Germany's premier wood industry trade show held biennially in Cologne - that could demonstrate their manufacturing capabilities while providing reusable infrastructure for their European trade show programme. The brief required exhibition design that functioned as both display platform and product demonstration, showcasing Jagram-Pro's expertise in curved laminated wood construction to architects, designers and timber industry professionals.
Sculptural Timber Architecture as Product Showcase
Our concept centered on curved wood architecture that serves as its own advertisement: the booth structure itself demonstrates Jagram-Pro's core capability in precision timber bending and laminated wood fabrication. Flowing curved walls and sculptural timber elements create dramatic visual impact while proving technical competence to potential clients evaluating manufacturing partners. This product-as-stand approach resonates particularly well at wood industry exhibitions where visitors understand structural joinery and manufacturing precision. The design allows Jagram-Pro's curved timber components to speak for themselves, with the exhibition architecture becoming a three-dimensional portfolio piece rather than simply a display backdrop.
Self-Fabrication & Flexible Implementation
Facing time and budget constraints for their Cologne debut, Jagram-Pro adapted our concept for self-build execution using their factory's CNC equipment and laminating capabilities. They manufactured curved timber components in Poland, transported flat-packed elements to Germany and assembled the booth using their construction expertise. This approach demonstrated both cost efficiency and technical capability - the stand became evidence of their ability to execute complex timber projects within tight deadlines. The modular curved components designed for assembly by their own team ensure reusability across multiple European wood industry events, supporting their expansion into German and broader EU markets.
Success at Branchentag Holz & Future Applications
The Cologne exhibition successfully introduced Jagram-Pro to the German wood industry sector, with the distinctive curved timber architecture creating strong visual presence on the trade show floor. According to Jagram-Pro's Sales Director, the event proved a significant success for client engagement and the company plans full implementation of the complete design concept at future European wood fairs. The project demonstrates how exhibition architecture can serve dual purposes: immediate trade show presence and long-term manufacturing capability demonstration, particularly valuable for specialist fabricators targeting architecture and design professionals in technical industry sectors like timber engineering and construction.
