Custom Modular System | European Exhibition Programme
MOHOC Cameras Exhibition Stand | HIVE System ExCel London
Project Scope & Client Background
Custom HIVE System® design and build for MOHOC, manufacturers of tactical helmet-mounted cameras and imaging systems for military, law enforcement, and action sports applications. The company required adaptable exhibition infrastructure for their European market expansion programme, beginning at ExCel London before touring Paris and Nuremberg defence and security trade shows. The brief called for professional display architecture showcasing MOHOC's ruggedised camera technology while providing integrated demonstration areas, secure product storage and flexibility to adapt to varying booth allocations across multiple venues in three countries.
Tailored HIVE System Features
We customised our modular HIVE System® architecture specifically for MOHOC's requirements: back-lit LED panels displaying high-impact product imagery, floating display plinths for hands-on camera examination, a consultation counter with integrated AV for video demonstrations, lockable storage for valuable camera equipment and LED downlighting highlighting product details. The bold graphic treatment emphasizes MOHOC's military-grade credentials while maintaining clean professional aesthetics appropriate for defence procurement audiences. The genius bar-style counter facilitates extended product discussions with military and law enforcement buyers evaluating tactical imaging solutions.
Multi-City European Tour Logistics
Following the ExCel London launch, the complete system packed into custom shipping crates - designed for efficient sea, rail and road freight - traveled to Paris for MOHOC's first European defence exhibition. After the French event, road transport delivered the system to Nuremberg for storage between shows, demonstrating the logistical efficiency of modular exhibition infrastructure for companies managing multi-country trade show calendars. The flat-pack architecture, standardised components, and custom crating enable cost-effective international deployment while the durable construction withstands repeated assembly cycles across multiple venues.
Sustainable Multi-Year Investment
Now in its third generation of use, this HIVE System® demonstrates the financial and environmental benefits of reusable exhibition architecture. MOHOC maintains the system's current appearance through graphic updates while the core structure serves multiple annual defense and security exhibitions. This approach delivers substantial cost savings compared to single-use builds while reducing exhibition waste - particularly relevant for defence contractors increasingly scrutinised for environmental responsibility. The adaptable system accommodates booth size variations from 12m² to larger island configurations, supporting MOHOC's growth in European defense markets while maintaining consistent brand presence.
