Motofix Prestige customer service area interior design in Cirencester
Award winning reception and customer lounge design for an automotive brand
Best New Bodyshop of the Year, ABP British Bodyshop Awards
Elevating customer experience with a Prestige touch. In the ever-competitive automotive industry, providing exceptional customer service is paramount for success. Motofix Accident Repair Centres recognised the need for an enhanced customer service area, in the new Prestige arm of its group.
Project Scope & Design Concept
Motofix Prestige commissioned a commercial interior design for their customer service area and reception in Cirencester, Gloucestershire.
Our scope covered a full interior design scheme and installation, blending bespoke furniture, wall cladding, graphic elements and integrated AV screens to enhance the customer experience.
The design concept merged the precision of high-end automotive craftsmanship with an inviting, warm environment that reflects Motofix Prestige’s brand values.
The Solution
Designrock worked closely with Motofix Prestige to understand their brand values and customer expectations for a premium customer service interior. The brief was to move away from the clinical feel often associated with automotive repair environments and instead create a refined customer service area where clients feel comfortable confident and reassured that their prestige vehicles are in expert hands. The interior design needed to reflect the precision exclusivity and attention to detail associated with high end automotive brands while creating a memorable experience for every visitor.
The design concept took inspiration from the clean lines and craftsmanship found in luxury car design. These influences were translated into the interior architecture reinforcing the message that the same level of care applied to vehicle repair extends throughout the customer service experience.
Every element was carefully curated to resonate with owners of prestige vehicles. Bespoke furniture was designed with dynamic forms that reference the sculpted body panels of luxury marques such as Lamborghini. This approach ensured a balance between visual impact and practical function while supporting the overall sense of sophistication.
Wall cladding played a key role in defining the character of the space. High quality materials were selected to create a durable and elegant backdrop that enhances the perception of craftsmanship and reinforces the premium positioning of the Motofix Prestige brand.
