Motofix Prestige customer service area & reception interior design
Elevating customer experience with a Prestige touch
In the ever-competitive automotive industry, providing exceptional customer service is paramount for success. Motofix Accident Repair Centres recognised the need for an enhanced customer service area, in the new Prestige arm of its group.
Scope
Interior design scheme and installation
Elements
Bespoke furniture pieces, wall cladding, graphic imagery and integrated AV screens
Concept
Merge the precision associated with high-end automotive craftsmanship with an inviting warmth
What we did..
Designrock collaborated closely with Motofix Prestige to understand their brand ethos and customer expectations. The customer service interior was designed to transcend the typical sterile environment often associated with repair service areas. Instead, it aimed to create a space where clients could feel comfortable, confident, and reassured that their prestigious vehicles were in capable hands. The interior design needed to reflect the exclusivity and precision associated with high-end vehicles, with a focus on creating a space that would leave a lasting impression on clients
The concept drew inspiration from the sleek lines and attention to detail found in luxury car design, translating these elements into the physical space and reinforcing the notion that the same level of meticulous care applied to their vehicles extends to every aspect of the service experience.
Designrock curated elements that would resonate with the clientele of prestige vehicles. The design incorporated bespoke furniture, dynamically shaped to echo the sleek body panelling found in renowned luxury cars like Lamborghini. The goal was to seamlessly blend functionality with aesthetics, ensuring that every piece of furniture served a purpose while contributing to the overall theme of sophistication.
Wall cladding played a pivotal role in defining the spatial character. Carefully selected materials were used to create a backdrop that exuded quality and luxury.
