Oakley ESS Exhibition Stand | Tactical Eyewear Paris

Project Scope

Design and reconfiguration of a reusable exhibition stand for Oakley ESS (Eye Safety Systems), the tactical and professional division of Oakley specialising in protective eyewear for military, law enforcement and industrial sectors. The project adapted their existing modular stand architecture for a larger floor space at Paris trade shows, part of Oakley ESS's European exhibition programme targeting defence and security procurement professionals. The brief required maintaining brand distinction between Oakley ESS tactical products and standard Oakley performance eyewear while creating unified booth architecture.

Dual Brand Display Architecture

The reconfigurable stand design accommodates two distinct product lines within cohesive exhibition architecture. One side showcases Oakley tactical eyewear - ballistic protection, military-grade optics - while the other presents ESS high-performance sports and lifestyle eyewear. Clean architectural lines and neutral finishes provide professional backdrop allowing product differentiation through graphics, lighting and display configurations. Integrated video screens present brand-specific content, while dedicated product display zones feature hands-on examination areas for each eyewear category. Discussion spaces with seating accommodate buyer consultations and integrated storage ensures organised stock management during multi-day Paris exhibitions.

Live Laser Optical Demonstrations

The stand's signature attraction is live laser demonstration technology proving Oakley's superior optical clarity and protection standards. This interactive display - showing how Oakley lenses maintain optical precision under various conditions - engages trade show visitors and provides tangible proof of performance claims. The demonstration proved particularly effective for military and law enforcement procurement officers evaluating protective eyewear specifications. Video presentations complement the live demos, showcasing field applications and ballistic testing results relevant to professional users at defence and security sector trade shows.

Flexible System for European Exhibition Circuit

The modular architecture's reconfigurability supports Oakley ESS's diverse European trade show calendar. The same system components adapt to varying booth allocations - from compact 12m² spaces to larger 30m²+ island configurations - at venues across Paris and other European cities. This flexibility eliminates the need for multiple stand designs while the reusable structure reduces waste and controls exhibition costs across their annual programme. The professional, clean aesthetic works equally well at tactical equipment shows targeting military buyers and broader security industry events in France's exhibition sector.