Oakley ESS Custom Exhibition Stand | Dual Brand Architecture
Bespoke Free-Build Design | Cantilevered Glass Display System
Project Scope & Dual Brand Challenge
Custom exhibition stand design concept for Oakley Inc., addressing the unique challenge of displaying two distinct eyewear brands within unified architecture. Oakley's tactical eyewear division and their ESS (Eye Safety Systems) tactical/military subsidiary serve different customers - mid-tier professionals versus special operations - yet share parent company heritage. The design brief required creating cohesive booth architecture that maintains both brands' independent identities while demonstrating their connection under the Oakley umbrella, showcasing everything from performance sunglasses to ballistic-rated tactical eyewear within one exhibition space.
Custom Free-Build Architecture vs. Modular Systems
This bespoke design represents a custom free-build approach, contrasting with modular exhibition systems. The set construction allows architectural elements impossible in reusable modular formats: dramatic cantilevered glass displays and detailed design features such as edge-to-edge full-height graphic murals.
“Unmatched creativity, expertise, dependability, and commitment to flawless execution at the finest detail” - Director International Sales Oakley Inc
