CamelBak Exhibition Stand | Outdoor Gear Trade Show Display
Sustainable Modular System | Custom Outdoor Brand Features
Project Scope & Client Background
Exhibition stand design concept for CamelBak, leading manufacturer of hydration packs, water bottles and outdoor gear serving hiking, cycling, military and outdoor sports markets. The project required developing branded display architecture suitable for CamelBak's trade show programme at outdoor industry exhibitions and sporting goods retail events. The brief called for sustainable modular infrastructure that showcases CamelBak's hydration systems and backpack technology while reinforcing their brand identity through custom display elements and dynamic product presentation.
Custom Display Features & Brand Integration
The design incorporates CamelBak-specific elements including paracord-wrapped display structures echoing their outdoor/tactical product aesthetic, custom backpack mounting systems allowing hands-on product examination and illuminated logo panels creating strong brand visibility. Product display zones accommodate CamelBak's diverse range - from military hydration systems to recreational water bottles - with flexible shelving and mounting points. The modular architecture uses our HIVE System framework, customised with brand-specific finishes and display fixtures that reflect CamelBak's outdoor adventure positioning while maintaining clean, professional presentation appropriate for trade show environments.
Reconfigurable System for Multi-Show Programme
The modular design allows CamelBak to adapt booth configurations for varying trade show allocations across outdoor industry events -from 10x10ft spaces at regional shows to larger island configurations at major exhibitions like Outdoor Retailer or SHOT Show. Interchangeable graphic panels enable seasonal product updates without rebuilding core structure, while the sustainable construction approach aligns with CamelBak's environmental positioning in the outdoor industry where brand values increasingly influence purchasing decisions. The reusable architecture supports long-term exhibition investment, reducing waste and controlling costs across multiple annual trade shows.
Design Concept for Outdoor Industry Sector
This visualisation demonstrates how modular exhibition systems can be tailored for outdoor brands requiring distinctive presence at industry trade shows while maintaining operational flexibility. The concept addresses key outdoor industry exhibition requirements: rugged aesthetic appropriate for adventure brands, flexible product mounting for diverse equipment ranges and sustainable infrastructure appealing to environmentally-conscious outdoor consumers. The design balances CamelBak's bold brand identity with practical trade show functionality, creating exhibition architecture that works equally well at tactical/military shows and consumer outdoor retail events.
