Trade Show Booth
Oakley ESS, Paris2
Reconfigure Oakley's trade show booth
Live demonstrations alongside product display
One architectural solution, two brands
What we did..
Having devised this reusable trade show booth to be flexible, our exhibition design team were easily able to reconfigure the brand architecture to fit this larger floor area.
This exhibition stand, created for the Oakley ESS European exhibition programme, features integrated product displays, video presentation and lighting. Aiming for maximum impact, the simple, clean architecture successfully and coherently communicates the two distinct professional eyewear brands within one unified space.
Incorporating discussion areas and multiple storage solutions, it was the laser demonstrating Oakley's superior optical performance technology that once again proved a key attraction.