Trade Show Booth

Oakley ESS, Paris2

Scope

Reconfigure Oakley's trade show booth

Elements

Live demonstrations alongside product display

Concept

One architectural solution, two brands

What we did..

Having devised this reusable trade show booth to be flexible, our exhibition design team were easily able to reconfigure the brand architecture to fit this larger floor area.

This exhibition stand, created for the Oakley ESS European exhibition programme, features integrated product displays, video presentation and lighting. Aiming for maximum impact, the simple, clean architecture successfully and coherently communicates the two distinct professional eyewear brands within one unified space.

Incorporating discussion areas and multiple storage solutions, it was the laser demonstrating Oakley's superior optical performance technology that once again proved a key attraction.

Unmatched creativity, expertise, dependability, and commitment to flawless execution at the finest detail
— Director International Sales Oakley Inc.