Make your space work for your business: Part Two
So how do you know if the interior created for you has the power to unleash the magic of your business?
What’s great is that the quality of a design is measurable, even before it’s been built. To evaluate the effectiveness of the interior design for your business environment, all you need do is consider a few fundamentals.
First and foremost remember that design is a commercial service, not an artistic endeavour!
Take any space as your example, it could be any three-dimensional space that’s inhabited; a corporate or a commercial environment - a bar, a restaurant, a store, a reception area or a hotel lobby - any of these.
The space needs to be designed for the owner, the manager or other member of staff that has to operate out of this space. And the space needs to be designed for the customer, visitor or guest; the person who’s entering this space to make an investment, whether that be financially or with their time.
We must consider not only each user’s journey through the space, but also how those journeys will cross over and interact - particularly when it comes to designs for very large spaces. Creating a truly effective leisure or retail interior isn’t just about a great design concept. It takes a specialised understanding of the operational side of running a restaurant, bar, hotel or retail business.
In Part One (On your marks..!) we established the need to share your specific business objectives with your chosen commercial design partner, so that they can then arrive at the most effective design solution for your business interior; the solution that will attract new customers and help sell more of your products or services.