Make your space work for your business: Part One
Whether it’s a shop, a restaurant, bar, hotel or an office, the environment that you and your staff work in and trade out of is a significant overhead. So you want to make absolutely certain that it’s working for you.
A design scheme that is exciting and that looks great may work aesthetically, but that’s obviously not enough. For it to bring success to your business, a scheme must also work functionally and commercially; it must be based on a thorough understanding of the operational side of running your specific business. And it must provide your brand with resonant differentiators, communicating the personality of your business throughout.
Truly great interior design schemes are intelligent, insightful and enduring. They enable you to meet and exceed your clientele and employee expectations.
You may have a restaurant business, in which case you’ll want to be attracting new customers and nurturing customer loyalty in a seriously competitive market and in a culture where consumers are increasingly time poor! Your restaurant needs to be a venue where customers are happy to spend both time and money. First impressions are so crucial. Each of the components from the interior layout and design through to the food, service and communications, all need to come together to form one perfectly seamless consumer experience.