How Business Interior Design Optimises Your Organisation
Business interior design creates a space that represents your brand and facilitates the achievement of company-wide goals - from seamless consumer experience, to driving in-store sales and attracting top quality staff. In this blog post, we’ll explore how hiring a dedicated business interior designer can optimise all aspects of your organisation.
What is business interior design?
Business interior design aims to establish a physical space that perpetuates brand personality and facilitates company-wide goals, whether it’s an office, retail space or hospitality destination.
5 benefits of business interior design
It maximises your workspace investment
Whether it’s a shop, a restaurant, bar, hotel or an office, the environment that you and your staff work in and trade out of is a significant overhead. You want to make absolutely certain that your workspace is working for you and helping your business run at its optimal level. This is the sole objective of business interior design (or commercial interior design).
2. Communicate brand personality across your business
Beyond a business interior design scheme having to look great, and work both functionally and commercially with a thorough understanding of your business operations - it’s also vital that a design scheme provides your brand with resonant differentiators, communicating the personality of your brand throughout.
3. Restaurant interior design creates a seamless consumer experience
Truly great interior design schemes are intelligent, insightful and enduring. They enable you to meet and exceed your clientele and employee expectations. You may have a restaurant business, in which case you’ll want to be attracting new customers and nurturing customer loyalty in a seriously competitive market and in a culture where consumers are increasingly time poor! Your restaurant interior design needs to establish a venue where customers are happy to spend both time and money. First impressions are so crucial. Each of the components from the interior layout and design through to the food, service and communications, all need to come together to form one perfectly seamless consumer experience.
4. Retail interior design drives in-store sales
Anyone working in the world of retail in the 21st Century understands the challenge of driving consumers offline and into their store for those all important impulse purchases. Retail environments need to deliver value on every level. The whole three-dimensional in-store experience has to exceed customer expectations. And to achieve that, the interior design has to be engaging. It has to surprise and delight the customer and provide a stimulating alternative to the convenience and practicality of online shopping. Each and every customer journey begins with an emotional expectation of the brand. The designer’s role is to ensure that nothing disappoints - that aspiration transfers to reality!
5. Corporate office interior design attracts top quality staff
If you run a large corporate or small business one of the keys to success is to attract top quality staff. An investment in intelligent workplace design can help address this issue as well as help to minimise staff turnover and absence. An office environment clearly has to be functional, flexible, optimise the use of space available and relate to your clientele, business, image and location. But if you then employ ecologically sound design principles, the workspace created won’t simply be inviting and inspiring, it could also lead to improved staff productivity, enhanced morale, increased energy efficiency and reduced running costs.
Hiring a professional business interior designer
Providing effective design solutions that achieve a particular objective is exactly the job of a commercial interior designer. Great business interior design will solve challenges. An interior created by a professional business interior designer will help you position your business in the market and enhance perception of your products and services, increasing sales potential.
Business interior design: how it works
The brief
Initial meetings with your selected design partner are your opportunity to brief them on your project. A good creative brief is explicit. You should aim to share as much information as you can about your goals and what it is that you need to achieve with your business interior.
‘Brief’ really is a misnomer! Think detail - and lots of it! Commercial interior design agencies will facilitate this project discovery process, as they want to ensure that they reflect a clear and full understanding of your business objectives in their design proposals.
Share with them:
Your value proposition. What’s unique about your business? If you can sum your ‘offer’ up in ten simple words -great! Conveying the ‘heart’ of your business is key to a good creative brief;
Who your customers are. What are the demographics of your target market, and more importantly what do you know and understand about their aspirations, attitudes and intentions?
Your brand aspirations. How do you want your brand to be perceived? Which emotional responses would you like your brand to trigger in potential customers’ minds; what beliefs and attitudes do you want your brand to evoke?;
Your specific targets. Do you have quantifiable goals? Is your goal to increase sales, increase market share or improve profit margins...if so, then by what percentage? Or do you have a more descriptive goal, like wanting to be “the most popular bar venue in the Southwest” for example?
The concept
In an increasingly over-communicated world, the concept your design partner comes up with for your commercial environment should convey all of the above clearly, coherently & consistently.
The commercial interior designer’s role is to align your environment with your image, creating a great deal more than just a ‘shop window’. Through gaining a clear understanding of yours and your customers’ brand aspirations, they’ll have all the direction they need to create an interior that takes customers on a seamless journey from pavement to pay point - adding originality along the way with bespoke furniture and furnishings.
You now have a vehicle for your brand - a means by which to reach out to your market, increase your customer base and sell, so that your business thrives!
How do you know if the interior created for you has the power to unleash the magic of your business?
What’s great is that the quality of a design is measurable, even before it’s been built! To evaluate the effectiveness of the interior design for your business space, there are a few fundamentals to bear in mind. You can read more about these in our blog post “The 6 Fundamentals Of Business Interior Design”.
Start your business interior design project today
We’re Designrock, a commercial interior design agency based in Bristol and Taunton. We offer a com prehensive suite of business interior design solutions across the UK, covering all aspects of commercial interior design, branded architectural solutions, captivating displays, and dynamic trading environments. Whether the task involves crafting custom furniture or executing full-scale fit-outs, our services stand out for their versatility and a keen focus on individual client needs. Get in touch to discuss your project today.