Demonstration Facility
Project:
Invensys Rail, Chippenham
Brief:
Marcom (Marketing Communications) Ltd commissioned Designrock to design and build this permanent technology showcase for Invensys Rail, leaders in rail technology.The requirement here was for the design and installation of a products and systems demonstration area, housed within an existing workshop, to present high definition videos and display information connecting over networks to trackside hardware.
Solution:
Creating a new room, Designrock made best use of the existing space, delivering high visual impact and facilitating a focused and immersive experience for visitors.
The aesthetic establishes a distinct contrast between the working areas and the demonstration facility. The look and feel of the space is high-tech, consistent with the Invensys Rail brand, manifesting their corporate identity in three dimensions.
Central to the demonstration facility design is a genius bar that allows visitors to view the different systems and presentations in a less formal way. What they experience in the presentation is echoed within the interior architecture so that clients are left with a strong and lasting impression.
Sequenced, energy efficient LED lighting provides a range of moods and focus for the different stages of the presentation, all controlled via a handheld wireless touchscreen interface.
Performance:
The facility now provides year-round access to the leading edge signalling technologies for both customers and account managers at Invensys Rail.